Ethnographic Solutions partners with life science companies to uncover context-rich insights into the behaviors and mindsets of healthcare providers and patients.
Led by PhD anthropologists, we specialize in physician–patient dialogue research, patient journey studies, and treatment decision-making research.
Our training and experience in ethnographic research, conversation analysis, and social and psychological theory has positioned us as experts in human and cultural insights on these studies.
Examples include patient journey research, HCP prescribing trends analysis and HCP treatment decision-making mapping studies.
We are experts in ethnographic research and other “experience-near” qualitative research methods.
As cultural anthropologists (PhD), we also distinguish ourselves in our analysis—identifying implicit social patterns and cultural insights in the data that other researchers miss.
Our company’s extensive ethnographic research experience spans various sectors (healthcare, retail, consumer goods, financial, technology).
Our approach to ethnographic research and cultural analysis produce human insights that provide our clients with near-term tactical advantages and longer-term strategic innovations.